Become a C12 Chair​

Lead Leaders. Build Legacy. Create Kingdom Impact.​

You've spent years leading teams, building businesses, and navigating the pressures that come with executive responsibility. You know what it takes. You've made the hard calls. You've weathered the storms. You've built something that matters.

Now imagine channeling that experience into work that extends far beyond your own company.

What C12 Chairs Do

As a C12 Chair, you'll facilitate monthly forums, coach leaders one-on-one, and build a practice that creates lasting impact. Here's what your work looks like:

Forum Facilitation

Lead monthly business forums where Christian CEOs tackle their toughest decisions. You're not lecturing—you're orchestrating conversations that bring together proven curriculum, peer wisdom, and biblical truth to drive breakthrough.

Executive Coaching

Provide personalized one-on-one coaching sessions tailored to each member's specific challenges. You help leaders translate forum insights into action plans they can implement immediately in their businesses.

Community Building

Recruit and serve members who are ready to stop leading alone. You're building a confidential circle of non-competing peers who challenge and support each other month after month, year after year.

Content Delivery

Bring MBA-level curriculum to life each month. C12 provides the material—you facilitate discussions that help members apply biblical principles to real business challenges they're facing right now.

Spiritual Leadership

Create space where faith and business integrate naturally. You help leaders see their companies as ministry platforms and their leadership as an extension of their calling, not something separate from it.

Practice Ownership

Build and grow your own C12 practice using a proven franchise model. You own your business while benefiting from three decades of refinement, ongoing support, and a global network of experienced Chairs.

The work is challenging and deeply rewarding. You'll watch businesses strengthen, families heal, and leaders discover what it means to integrate faith with every decision they make. Month after month, you're helping CEOs build companies that honor God without sacrificing excellence.

Learn more about becoming a C12 chair

Who This Role Is Right For

Becoming a C12 Chair isn't for everyone. It requires a specific combination of experience, calling, and life stage.

You might be a fit if:

  • You have at least a decade of business leadership experience
  • You’ve managed teams of ten or more people
  • You’re in the process of transitioning out of your current role or considering what’s next
  • You want to leverage your expertise to influence other leaders
  • You’re looking for work that matters beyond the bottom line
  • You see your business experience as preparation for something with eternal significance
This role requires:
  • The ability to facilitate high-accountability conversations without dominating them
  • Comfort with ambiguity and the wisdom to know when to guide versus when to let the group work through challenges
  • A genuine passion for seeing other leaders succeed
  • The entrepreneurial drive to build your own practice while following a proven system
  • A full-time focus and commitment

What C12 Provides

You won't be building this from scratch. C12 has been equipping Chairs since 1992 with everything needed to launch and grow a successful practice:

  • Comprehensive training on facilitation, coaching, and forum dynamics
  • MBA-level curriculum produced monthly by C12’s content team
  • Proven processes for recruiting, onboarding, and retaining members
  • Ongoing support from experienced Chairs and C12 headquarters
  • A tested business model with over three decades of refinement
  • A global network of 240+ Chairs who are building this work across 5 continents

This is a franchise model, which means you own your practice while operating within an established framework that works.

The Path Forward

If you’re curious whether this could be your next chapter, the process begins with a conversation. C12 uses a mutual discernment approach. We want to make sure this is the right fit for you just as much as you want to ensure it aligns with where you’re headed.

The vetting process is thorough because the role is significant. Not everyone who’s interested will be a match, and that’s by design. This work requires a unique combination of business acumen, relational skill, and spiritual maturity.

Ready to explore?

Start with a discovery call. No pressure, no obligation. Just an honest conversation about your background, your goals, and whether becoming a C12 Chair aligns with the next season of your life and calling.

START THE DISCERNMENT PROCESS

C12 Borderplex is actively seeking qualified Associate Chairs to serve business leaders in El Paso, Las Cruces, Albuquerque, and outlying cities in West Texas and Southern New Mexico. The need is real. Christian CEOs in our region are leading through complexity and looking for guidance from people who've been where they are.

If you've been waiting for work that combines your business expertise with your desire to make a Kingdom impact, this might be exactly what you've been looking for.

Find Out More About Becoming a C12 Chair

A C12 Chair is a spiritually mature, business-experienced follower of Jesus who leads C12 Forums in a local territory. Chairs recruit and qualify members, facilitate monthly peer advisory forums, and provide one-on-one coaching and discipleship to Christian CEOs and owners.

You’re both shepherd and operator—building a practice while investing deeply in leaders

Chairs focus on three primary functions:

  • Build – Meet CEOs and owners, host conversations, invite qualified leaders into forums
  • Lead – Facilitate full-day peer forums, guide discussions, maintain a high-trust environment
  • Impact – Invest in members through monthly one-on-one sessions, helping them grow as leaders and deepen their walk with Christ

You also run your own business—handling sales, marketing, and practice management.

Ideal Chair candidates typically:

  • Are mature Christ-followers with a well-formed biblical worldview
  • Have significant leadership experience as a CEO, owner, senior executive, or business builder
  • Are comfortable advising peers and speaking into high-stakes decisions
  • Possess entrepreneurial grit to build a practice over time
  • Can financially sustain a 12-24 month ramp-up period
  • Feel a clear sense of calling to serve business leaders as their mission field

If you resonate with those traits and feel drawn to disciple leaders in the marketplace, the Chair role may be worth exploring.

Yes. C12 Chairs treat their practice as a full-time calling and business. They’re not part-time facilitators or side-gig consultants. This focus allows them to serve members with excellence, grow healthy forums, and model the very practices they teach.

Members pay monthly fees for their forum seat and coaching. A portion of those fees flows to the Chair. As a forum reaches maturity and additional forums are launched, the practice can generate strong, recurring income.

Successful Chairs often lead multiple forums and earn a professional, six-figure income while doing deeply meaningful work.

Principal Chair – Owns the franchise rights for a territory (C12 Borderplex) and is responsible for stewarding the brand, building the region, and leading teams of Chairs

Chair – Partners with the Principal Chair to build and lead forums in that territory under an operating agreement

To members and prospects, both roles look similar—they’re simply known as “the Chair.”

New Chairs receive:

  • Formal onboarding and training from C12 headquarters
  • Proven processes, tools, and curriculum for forums and practice building
  • Ongoing coaching and collaboration with the Principal Chair
  • Access to a broader community of experienced Chairs around the country

In C12 Borderplex specifically, you’d join a culture that values collaboration, shared best practices, and mutual encouragement.

Potential members are everywhere God has placed Christian business leaders:

  • Existing relationships and referrals
  • Local business communities and associations
  • Churches and faith-based networks
  • LinkedIn and other professional platforms
  • Events, workshops, and introductions from satisfied members

A Chair follows a structured outreach rhythm rather than relying on chance encounters.

The impact multiplies quickly. Each member leads an organization that touches employees, families, customers, and communities. As those leaders grow, make better decisions, and embrace business as ministry, the ripple effect can influence thousands of lives.

Chairs get a front-row seat to transformed leaders, healthier marriages and families, more generous companies, and Kingdom impact throughout the region.

Many Chairs describe a growing burden to:

  • Disciple leaders in the marketplace
  • Use their business experience for Kingdom purposes
  • Invest their next season of life in something with eternal significance

If you sense that your leadership story has been preparing you to serve other leaders, and you find yourself energized by coaching, facilitating, and challenging peers, it may be time to explore this calling more intentionally.

The exploration process typically includes:

  1. Initial conversation with the Principal Chair to share your story and ask questions
  2. Deeper discernment—reviewing materials, praying, discussing with trusted advisors
  3. Forum visits and interviews with existing Chairs and C12 leadership
  4. Mutual evaluation to confirm fit spiritually, relationally, and practically

All conversations are confidential. The goal isn’t to “sell” you a role, but to discern together whether this is the assignment God has for you.

Yes. Many future Chairs start the conversation months or even years before making a transition. If you’re curious but not yet certain about timing, a confidential exploratory discussion can help you clarify whether this path should remain on your radar.